The POREfessional Foundation

THE BRIEF

Introduce 40 shades of Benefit’s newest smoothing, blurring and pore loving foundation.

THE RESULT

The Dating Game meets The Bachelorette with The POREfessional Foundation! We created a campaign centered around the idea that everyone deserves to meet their (shade) match.

ROLE

Graphics

Editorial Art Direction with Hannah Day

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.

Instagram

LinkedIn

The POREfessional Foundation

THE BRIEF

Introduce 40 shades of Benefit’s newest smoothing, blurring and pore loving foundation.

THE RESULT

The Dating Game meets The Bachelorette with The POREfessional Foundation! We created a campaign centered around the idea that everyone deserves to meet their (shade) match.

ROLE

Graphics

Editorial Art Direction with Hannah Day

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.

Instagram

LinkedIn

The POREfessional Foundation

THE BRIEF

Introduce 40 shades of Benefit’s newest smoothing, blurring and pore loving foundation.

THE RESULT

The Dating Game meets The Bachelorette with The POREfessional Foundation! We created a campaign centered around the idea that everyone deserves to meet their (shade) match.

ROLE

Graphics

Editorial Art Direction with Hannah Day

Anders brand wordmark in white placed on top of an image of a modern interior design.
Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.

Instagram

LinkedIn